The advantage of Google Ads is their extensive marketing network that includes the Google search engine, YouTube, Gmail and millions of websites throughout the internet, the ability to reach an extraordinary number of prospective customers.
Google Ads Management enables the targeting of specific age group, gender, area or income level your business needs to reach, resulting in a higher success rate and more bang for the buck.
When using Google for searching the internet you’ve seen ads that appear at the top the search results list. As part of the Google Search Network, ads are priced at cost per click (CPC) so you pay only at the point at which someone actually clicks on the ad.
Google Ads Display Network allows you to benefit from the millions of websites, blogs and news pages that use Google AdSense or the Google Ads Manager, publicizing your business across the entire Internet. Confluent Web Designs/ JSMT Media will modify your ads to target the businesses and people most likely to be interested in your company.
Google Ads comprise an extensive advertising network where businesses bid for their ads displayed in search results, apps and videos seen on the web. Google sites like YouTube and Gmail, in addition to the enormous number of searches initiated each day using the Google search engine, provide exposure to an incredible amount of potential customers.
In order to fully benefit from these powerful tools, campaigns must be professionally managed and maintained to ensure the right group of customers are targeted with the underlying ads. Realizing the most cost benefit return on investment requires a comprehensive understanding of Google’s Advertising Network, including it’s numerous platforms within the digital marketing community.
A well-managed Google Ads search campaign will generate significantly more interested viewers, leads and sales to more than justify the cost.When using Google to initiate Internet searches certain the ads appear at the top the search results while most others are at the bottom, or on subsequent pages. Those ads are part of the Google Search Network that are priced at a cost per click (CPC). Businesses engaged with the search network and set budgets for their ad campaign by submitting bids on specific keywords pertaining to their business brand. Then a Google algorithm recognizes the most relevant and displays them accordingly in the search results.
Google Display Ads appear on over two millions websites within 650,000 applications. Regardless of the target audience’s location, Google ads will get noticed. These ads could be priced on a CPC basis, or priced at a Cost Per Thousand Impressions (CPM). Impressions, in this case, are when the ad is viewed on any website. Ads of this nature can also be bid on based on the placement of the ad as opposed to bidding on the search query. However, display ads give the added benefit, over search ads, of creating visually compelling ads that make them more impressive and noticeable to browsing viewers. Display ad campaigns can be designed in many different ways, depending on the best way to pinpoint the audience that are most likely to have an interest in our client’s business.
Google Remarketing – Refers to the exploitation of previous website visitors, attempting to convince them to re-engage with a client’s business. Google remarketing empowers you to do just that by targeting past visitors with new ads to further engage their interest, keeping your business brand in the forefront of their minds. Get their interest and turn it into action with a strategic remarketing campaign.
Demographic Targeting – Demographic-based advertising and remarketing have proven most effective. Systematically identifying a viewing audience based on age, gender, geographic location, device they use and a number of other attributes. Demographics enable you to strategically customize your ad campaign to focus on the right groups of people at the right time.
Why Choose Confluent Web Designs to Setup and Manage Your Google Ads?
Certified Google Partner
All developers at Confluent Web Designs’ affiliate company are a certified Google Partner. Our Adword professionals were required to passed a series of stringent Google Certification exams. We are knowledgeable and current on the latest technologies and best management practices for Google Ads Campaign.
Google Display Network
We know how to capitalize on the millions of websites, blogs and news pages using Google AdSense or Google Ad Manager to promote our client’s businesses across the web. We will customize client ads to ensure strategic targeting of the people most likely to engage with our client businesses.
Google Search Network
Confluent takes advantage of the power and extensive reach of the world’s premier search engine to work for you. We compose client ads, and then bid to have them appear at the top of Google search results.
We identify past visitors of client websites and target ads to entice them to reconnect. We exploit every possibility to convert missed opportunities into leads and subsequent sales.
Only Pay When They Click (CPC)
We alternatively will employ another advertising strategy within our client’s campaign budget by using Google Ads whereby clients pay for ads as they go.
Target the Right Demographics
Our demographic analysis, in conjunction with Google Ads’ built-in tools, enable us to pinpoint specific age groups, gender, area and income level is most suitable to target. We will exclude demographics that do not fit the profile of ideal viewers. Our campaign design strategy is always geared to attract the right audience for our client’s business.