At Confluent Web Designs, we track and subsequently target previous website visitors, monitor their online behavior, and send strategically composed ads to those previous site visitors.
Google Remarketing Management
Remarketing Management enables our business clients to exploit the power of the largest ad networks in the world to promote client products or services to people most likely to engage.
Remarketing is the act of sending strategically composed ads to previous visitors to your website. We have the knowledge, experience and expertise to drive your remarketing campaign to become a powerful marketing force for your brand.
Remarketing is a very powerful addition to a digital marketing campaign. It provides you with a rare opportunity to continue marketing to visitors long after they have left your website.
Remarketing can greatly increase traffic and conversions at a relatively low cost per click. While primary traffic to your site is achieved through other digital marketing methods, remarketing can complement those efforts by continuing the conversation.
What Is Remarketing?
Remarketing targets a potential customers that have previously visited and appeared interested in client sites, and underlying products and services. It would be advantageous to re-advertise or re-market to these people after their initial visit. This provides a another opportunity to motivate them to take action. The Confluent staff creates ads targeting previous site visitors for display on other Internet sites.
Capitalizing on Google Remarketing
Remarketing with Google exploits the Google Display Network, a huge global ad network that displays ads over the Internet. It reaches 85% of online users worldwide, and is the catalyst for attracting over a billion Internet browsers to those users every month. We have the expertise to create, and successfully manage marketing campaigns.
Confluent Web Designs and affiliate will develop a database of users that we refer to as an audience, and then create targeted ads to attract that audience based on their viewing behavior. We then track them, and adjust the ad campaign accordingly to maximize interest while also creating regular reports on campaign status and direction.
Benefits of Google Remarketing
–Extensive Reach – The Google Display Network is massive, displaying ads on a wide variety of websites, apps, and services all over the Internet. No matter where a person’s web surfing takes them, it is likely your voice can reach them.
–Audience Targeting – Google remarketing gives you the capability to display your ads to previous site visitors across Google Partner sites. You can either target a broad range of visitors or focus on narrower groups that looked at a particular product or service, and then send them customized ads.
–Brand Exposure – The more your brand is introduced to a prospective customer, the more likely they are going to move into action. Customers will continue to see your ads as they browse other sites, keeping your brand at the forefront of their minds.
–Better Conversion Rates – Because you are targeting a particular audience who were already looking for certain goods or services, there is a greater likelihood of those customers converting into leads or sales.
—Greater Return on Investment – The higher the conversion rate, and targeted nature of remarketing ads, the higher the percentage of customers that will result in sales as opposed to traditional ads designed to grab new users. Furthermore, Google remarketing ads are also less expensive per click compared to other advertisements like Search Ads.
–Custom Graphics – JSMT creates ads designed to attract the specific audience in which you are interested.
–Robust Reporting and Data – Google remarketing makes use of the powerful data collection and analytics offered by Google Ads to assist your business in making the right ad decisions for the related audience.
JSMT Media promotes business by launching a powerful, cost-effective remarketing campaign that will begin converting clicks into sales within days.