Search Engine Optimization (SEO) is an essential in today’s digital markets. SEO exploits the power of Google, establishing your brand’s ranking to appear in the top tier of search results, which in turn will bring more people to your website.
SEO Importance and Methodology
Search Engine Optimization (SEO) is the Google methodology to help businesses increase visitor traffic to their sites. Search engines, like Google, Yahoo and Bing, are an integral part of the Internet. When performing a search people typically click on one of links listed at, or near, the top of results list to access needed information. It’s safe to say that companies appearing in the top tier in search results get the lion’s share of visitors to their websites.
Google is easily most extensive and influential search engine on the Internet. They remain that way, in part because they persistently update their ranking algorithms. A non-functioning or sub-standard websites negatively affects visitors’ experience, and tarnishes that company’s reputation. So Google continuously develops new ways to interrogate sites, and ranking them accordingly. When their system analyzes a website, they generally interrogate based on the following:
–Is the website clean and easy to navigate?
–Is the site mobile responsive (meaning it works equally as well on tablets and smartphones)?–Is this site updated with new content regularly, or is it stagnant?
–Does this site have relevant, valuable content?
–Does this site have other respectable websites back-linked to it?
An Search Engine Optimization (SEO)-friendly site will pass scrutny based on the above criteria. SEO is the process by which a website meeting Google’s high standards of quality will automatically rank it higher on their search results list.
How Will Confluent and Affiliate Optimize My Website?
We will improve your site’s SEO ranking by applying the Search Engine Optimization methods we use for our monthly client websites, which include:
Researching Keywords: We will research your customer base to determine which keywords they are using for their Google searches, and how you compare to your competitors in those search results. This will identify any shortcomings in your current web presence.
Assessing Websites: A significant part of Search Engine Optimization (SEO) is how well websites performs. Page speed and load time will have a major impact on SEO ranking. To make certain client campaigns has the basic core components for success, we assess client website designs (when its designed elsewhere).
Creating Content: Once that research is completed, we will create quality SEO content for all client sites, consisting of new pages or blog posts, in order to elevate site rankings
for the underlying keywords. We encourage our clients to participate and help determine what content their website requires based on the current leads being received from customers.
Strategic Backlink Campaigns: Another important part of Search Engine Optimization (SEO) is having a strong back-link profile. Low quality or irrelevant back-links can have a negative effect on your site’s rankings, so we take steps to secure only legitimate links, and identify and reject any potentially harmful ones.
Website Monitoring: We perform a number of tests to identify any website issues that could affect its ranking potential, and correct them.
Monthly Meetings: Each month we routinely have client meetings to discuss website performance, and how we can possibly continue to improve it. It’s been our experience that client involvement is a significant factor in the site’s success.
Why Confluent and Associates for SEO?
Work Ethic, Honesty and Transparency
We pride ourselves on being upfront and honest with our clients. None of the Search Engine Optimization (SEO) campaign work we do will be a mystery, and we don’t issue guarantees on which we can’t deliver.
We create professional, SEO-friendly, content for client websites to improve your Google rankings. We encourage our clients to participate and help determine what content their website requires based on the current leads being received from customers.
Extensive Research of Keywords
We research our client’s customer base and industry trends to determine which keywords are being used for their Google searches, and how our clients compare in ranking to their competitors in those search results. This will identify any shortcomings in client’s current web presence.
Thorough Site Functionality Tests
As a matter of practice, we routinely perform SEO quality site tests to identify issues that affect Google ranking potential, and immediately initiate the appropriate changes.
Basic SEO Process