Website development consists of two phases: Front-end development and back-end development. Some of the skills in these two overlap, but they do have very different purposes in the web development process.
Front-end development picks up where the visual design leaves off. In fact, depending on the level skill and expertise of the web designer, much of the front-end development is done in conjunction with the visual design process, building it in code. Confluent web designers typically do the front-end development as they create the visual design. We believe this method is more expedient and efficient since visual designers know the precise appearance and effect they’re looking to achieve.
A visual designer who understands how web pages are built is better equipped to design those pages and experiences. Similarly, a web developer who has a grasp of the basics of design and visual communication can make smart choices as they code up pages and interactions for their project.
Back-end development deals with more advanced programming and interactions on web pages. A back-end web developer focuses on the functionality and how online prospective customers get things done on it using certain functional services. This could include working with code that interfaces with a database or creating features like E-commerce shopping carts that connect to online payment processors and more.
Confluent’s chief web designer has an extensive UX* background, and incorporates the user experience in the website’s navigation and overall ergonomics of the site.
*UX is the process by which a designer studies User Experience to determine how the navigation and customer interaction should be incorporated into the website functionality.
Website design is what customers see when visiting a site, web development is the behind the scenes work to make website function properly. However, building a site that is functionally sound while adhering to Google’s standards, is as essential as building an attractive site if not more so.
Sound Structured Coding: We build websites using the latest coding techniques and applications that can easily be indexed by search engines like Google and Yahoo.
Cross-Platform/Browser Compatible: Our website designs work equally well on PC’s or Apple Mac’s, using any browser, e.g. Google Chrome, Safari and Firefox.
Fast-Loading Pages: It’s paramount for potential customers to access websites quickly. Because when sites don’t load quickly, potential customers will quickly move on to a faster site. A fast website will improve overall visitor experience.
Baseline SEO Readiness: Search Engine Optimization (SEO) is an ongoing process. We will make sure your website fully adheres to Google’s guidelines when it goes live.