Social Media Marketing has become mainstream in the Digital Marketing world. The number of influential social media platforms has become more prevalent today than any time in the Internet’s short history ever. Communicating directly with customers has become an uncomplicated and effortless process. However, this expansion in the social media community has brought with it the arduous task of determining where to begin, and which platform is best for promoting a particular business. We identify the focal point, and the best way to effectively reach your target audience. More importantly, Confluent Web Design can create landing pages that enable our client’s social media marketing campaign to hit the ground running.

Pay Per Click (PPC) advertising, which provides the capability to reach a target audience that otherwise wouldn’t know about your business. Facebook advertising allows the targeting of specific age and gender groups on which to focus your ads. When properly applied, PPC is a powerful part of digital marketing campaigns.

Demographic analysis is part of our campaign management service, beginning by creating ads designed to target the most relevant demographics. We typically recommend our clients to manage their own daily social media posts in-house in order to foster a more personal relationship with their customers. That being said, we can help clients select the social media platform is right for their business.

Each of the various social media platforms have their own inherent strengths. It is paramount to identify the most suitable platform for our clients.

–Facebook and Yelp are well suited to restaurants, shops, or other business with walk-in customers. Advertising daily specials and/or sales, allowing customers to leave reviews and comments.

–Instagram and Pinterest display photos as their main theme. Accordingly, their strength is best suited for businesses offering products or services where visuals are beneficial, such as fashions, architecture or photography.

–In contrast, Home Advisor, Angie’s List, and Houzz concentrate on home improvement. They would cater to craftsmen such as plumbers or electricians.

The initial step toward social media marketing success is deciding which platforms would yield the most cost effective results.

A stagnant social media profile devoid of content will be detrimental to marketing campaigns. Social media marketing requires continuous posting and updating to business pages. Frequent social media content posts will maintain customer interest. Responding to customer reviews left on social media pages is essential, regardless of reviews being positive or negative. It is important to maintain communications with customers, letting them know their business is appreciated.